Timely. Relevant.
Resonant.
These are the promotional
watchwords for must-see TV and movies in our politics-saturated pop culture today.
The New York Times recently published
a piece about the “timeliness” of the new Amazon series American Gods,
because of the show’s pro-immigration theme. The Times also advertised
Hulu’s adaptation of Margaret Atwood’s dystopian novel The Handmaid’s Tale
as “newly resonant,” because of the widespread, unhinged fretting that
President Trump is going to usher in a misogynistic theocracy in which women are
stripped of their rights and reduced to being childbearing livestock.
There is more. Director
Ron Howard revealed
that a Nazi character in his Nat Geo series Genius
was modeled after President Trump, and that an episode with an immigration
theme had “vital resonance” with current events. The alt-history Amazon series The
Man in the High Castle is seen as relevant because of the absurd fear-mongering
over imaginary, “deeply disturbing
parallels” between the Trump administration and the show’s depiction of
a fascist America. Not even kids’ movies can escape this hysteria: analogies are
actually being
drawn between Trump and the titular character from the animated film The Boss Baby.
The list of
examples could go on and on, but while the trend seems ubiquitous, it did not
begin with the rise of Trump. Hyping the topical nature of a book, movie, or TV
series is a common, longstanding promotional strategy, particularly if the
story being advertised also promotes a particular political agenda. Every story
that can be politically weaponized is marketed breathlessly as “timely.”








