Recently Coupons.com posted the 2012
version of its annual
list of top “cents-able” (I’ll pause while you groan) celebrities who still
live relatively frugally despite their outsized paychecks. Not
surprisingly, considering the source, the list of ten “frugalebrities” is weighted
heavily toward avid coupon-clippers like actress Kristen Bell, American Idol winner
Carrie Underwood, NBA star Carmelo Anthony, and Lady Gaga, of all people.
But some of the other stars reveal how frugality has been deeply ingrained in
their sensibilities by hard life experience.
Jay Leno, for example, despite owning a mind-boggling car collection, credits
his smart money-management to his parents, who learned the value of a dollar
the hard way during the Great Depression. Desperate
Housewives star Eva Longoria similarly says that her
father taught her not to take fortune for granted. Longtime Law
and Order actress Mariska
Hargitay confesses that
I constantly worry
about money. I make a lot now but I don’t feel that way because I was poor and
had no money for a lot longer than I’ve had it. As an actor, if this show ends
next year, then what? As an aging woman, then what? I’m saving money to live
on, for the future.
This is not to criticize their spending choices; the wealthy can
certainly do what they want with their own money, and if I could earn it like
Beckham, God only knows what wasteful stuff I would bring home in the trunk of
my brand-new, metallic blue Aston Martin One-77. The point is that what stars do or
don’t do with their riches can reveal very differing perspectives on life.
For some celebrities, living large is
practically a job requirement; rappers, for example, are often selling a
fantasy lifestyle of decadent opulence in their music, and for them to pinch
pennies would actually undermine their credibility for many fans. But the number of naïve young
celebs who pushed that too far and woke up one bleary-eyed afternoon to find themselves in the poorhouse is legion. That’s what living for the moment – not in the moment, but for the moment – can do to you.
Frugality, on the other hand, reflects
a sense of humility, realism, personal responsibility, and independence. “By
sowing frugality we reap liberty,” said the Spartan king Agesilaus. Mariska
Hargitay has the maturity to look at the long term and recognize that life is
unpredictable and fortune is fickle. Wealthy
or not, that’s a quality that keeps us grounded and free.
(This article originally appeared here on Acculturated, 3/14/13)