Sunday night NBC’s Megyn Kelly interviewed conspiracy theorist Alex Jones on her new show. The event was the anti-climactic culmination of an almost Shakespearian degree of ambition, manipulation, betrayal, and drama starring two media egos using each other to advance their personal agendas. In the end, not only did Jones dodge Kelly’s questions, but larger questions remained unanswered as well: should Kelly and NBC have given a platform to the controversial Jones in the first place? Would it have been wiser to ignore him than to expose him? Did it serve the common good or just further poison the cultural atmosphere?
A little background about the career journeys of our main characters. Megyn Kelly, formerly a Fox News superstar, is now struggling to establish herself at NBC News as a Barbara Walters-level household name. She saw an interview with the bombastic Jones as an opportunity simultaneously to boost her ratings and to discredit an influential critic of the embattled mainstream media, of which she is a less-than-beloved member.
Meanwhile, the buzzsaw-voiced Jones built a widespread, loyal online following, largely on the strength of his exploitation of sick conspiracy theories. His influential InfoWars website (slogan: “There’s a war on for your mind!”) has pushed claims that the 9/11 attacks were an inside job, the massacre of schoolchildren at Sandy Hook was a hoax, and a Washington D.C. pizza parlor was the center of a Democratic Party-linked child sex trafficking operation. On occasion he has been legally forced to retract, and apologize for, outrageous lies.