The Combating Terrorism Center at West Point released a memorandum to the public last Thursday which summarizes and analyzes seventeen of the seized, translated documents. Among them were letters in which bin Laden expressed concern about al Qaeda’s deteriorating public image, particularly among other Muslims, which he desperately sought to rectify by enlisting the aid of the media.Having a focused, coherent media strategy was critical for bin Laden. Like all of America’s enemies who can’t compete with us on the battlefield, he understood that winning the media campaign is just as critical to victory than military campaigns – possibly more so. “The issue of Jihadi media,” wrote bin Laden in a letter dated October 20, 2010 among the Abbottabad papers, “is a main piece of the war.”
We need to benefit from this event and get our messages to the Muslims and celebrate the victory that they achieved. We need to restore their confidence in their nation and motivate them. We should also present our just cause to the world, especially to the European people.Bin Laden suggested contacting Al-Jazeera for their cooperation, and also pondered the merits of U.S. television news networks:
We should also look for an American channel that can be close to being unbiased, such as CBS, or other channel that has political motives that make it interested in broadcasting the point of view of al-Mujahidin. Then, we can send to the channel the material that we want the Americans to see.In addition to feeling out Al-Jazeera, bin Laden wanted to contact internationally known British journalist Robert Fisk of the Independent (an American foreign policy critic who had actually interviewed bin Laden three times in the mid-90s) and other reporters to emphasize the message to the Western powers that perhaps the energy spent pursuing al Qaeda would be better directed by addressing climate change. Yes, climate change.
In a letter that dates from January 2011 or later, its recipient unknown, California-born al Qaeda spokesman Adam Gadahn shared his thoughts on bin Laden’s request for a media strategy to mark the 9/11 anniversary. He too mentions sending “special media material” on the date to a number of print journalists around the world, including Fisk. The intent was to win infidel hearts and minds by showing “the fairness of our case to the whole world and the European peoples in particular.”Regarding exploiting American news stations, Gadahn recommended that
no matter what material we send, I suggest that we should distribute it to more than one channel, so that there will be healthy competition between the channels in broadcasting the material, so that no other channel takes the lead. It should be sent for example to ABC, CBS, NBC, and CNN and maybe PBS and VOA.Gadahn had his doubts about CNN, although its Arabic version “brings good and detailed reports”:
As for the neutrality of CNN in English, it seems to be in cooperation with the government more than the others (except Fox News of course). I used to think that MSNBC channel may be good and neutral a bit, but is has lately fired two of the most famous journalists –Keith Olbermann and Octavia Nasser the Lebanese.Nasser was canned from CNN after she revealed her pro-terrorism bias in a tweet mourning the death of a Hezbollah leader. The rabidly partisan Olbermann, who relentlessly attacked Bush’s “war on terror” and helped whitewash Islamists by hosting representatives from Muslim Brotherhood front groups on his show, parted ways with MSNBC after his controversial financial donations to Democratic party politicians. It is telling that Gadahn views these two and MSNBC as “good and neutral.”
As for CBS, Gadahn muses, “I see that it is like the other channels, but it has a famous program (60 Minutes) that has some popularity and a good reputation.” ABC “is all right; actually it could be one of the best channels, as far as we are concerned.” And his judgment of Fox News? “Let her die in her anger.”After considering the pros and cons of the major U.S. broadcasters, Gadahn couldn't make up his mind, and:
As far as the American channel that could be used to deliver our messages, whether on the tenth anniversary or before or after, in my personal opinion there are no distinct differences between the channels from the standpoint of professionalism and neutrality… they are all on one level except (Fox News) channel which falls into the abyss as you know, and lacks neutrality too.Ultimately Gadahn was skeptical of the American TV news media and “their cunning methods,” and he worried that no matter which outlet al Qaeda chose, the group's message would probably end up being distorted somehow. “Or they may ignore the message and conduct a smearing of the individuals.”
In conclusion, al Qaeda seems to view MSNBC and Keith Olbermann as fair and balanced, while Fox News is hopelessly biased and Islamophobic – a perspective that is unsurprisingly identical to that of the American left.
(This article originally appeared here on FrontPage Mag, 5/9/12)