In a surprising intersection of pop culture and avant-garde art, a scene from AMC’s hit
television series Mad Men centered on
a painting by Abstract Expressionist
Mark Rothko in a
2008 episode. In the scene, word gets around the Sterling Cooper advertising
agency that eccentric co-founder Burt Cooper has bought an outrageously
expensive painting for his office. A few employees decide to sneak a look.
A secretary calls the painting’s colored rectangles “interesting.”
Accountant Harry Crane, panicked that this might be Cooper’s way of testing his
employees’ aesthetic acumen, decides to search the office for “a brochure that
explains it.” The agency's art director, Sal Romano, immediately recognizes the
artwork as a Rothko and admires it. But only account executive and part-time
writer Ken Cosgrove seems to feel it.
KEN: I don't think it's supposed to
be explained.
SAL: I'm an artist, okay? It must
mean something.